Strategic Proposal · April 2026
China Market
6-Month Growth
Proposal
Boosting performance across Douyin, WeChat Video Channel, and Baidu — paired with a restructured organic social strategy on Douyin and RED — built on 5 months of live campaign data. This proposal focuses exclusively on boosting and organic management; lead generation campaigns are not included in the renewed scope.
48,000+
WeChat Followers Gained
¥3.84
Avg. Cost Per Follower
6,626
Douyin Followers Gained
Prepared by GAB China for DAMAC Properties · Confidential
Data Period: Nov 2025 – Mar 2026 · Proposal Period: Apr – Sep 2026
01
5-Month Performance Summary
From November 2025 through March 2026, GAB China managed WeChat Video Channel boosting, Douyin boosting, and Baidu search for DAMAC Properties. The data below establishes the performance baseline for the Q2–Q3 proposal.
48,165
WeChat Followers Gained
Nov 2025 – Mar 2026
¥3.84
Avg. Cost Per Follower
Best month: ¥1.25 (Feb '26)
1.97M
WeChat Video Views
Across 5 months
5.93%
Baidu Avg. CTR
Above industry average
¥525.6
Baidu Avg. Conv. Cost
Nov 2025 – Jan 2026
17,174
Total Baidu Clicks
Across 3 months
Douyin (抖音)
Follower Growth & Brand Reach
- —6,626 new followers gained via boosting
- —1.73M+ impressions across 5 months
- —Best month: 3,818 followers (Jan '26)
- —Q2 focus: brand awareness + audience building
WeChat Video Channel
Brand Awareness & Follower Growth
- —48,165 new followers in 5 months
- —Best CPF: ¥1.25 (Feb 2026)
- —1.97M total video views
- —Optimal single-order budget: ¥800–1,500
Baidu Search
High-Intent Lead Capture
- —110 leads, ¥525.6 avg conversion cost
- —CTR 5.93% — above industry average
- —Peak month: Dec 2025 (89 leads)
- —Top keyword: '国外一套房子多少钱' (17 conversions)
02
WeChat Video Channel Boosting
Five months of boosting data reveals a clear operational model: small-batch, high-frequency orders with strict kill-switch discipline outperform large single-order placements by 4x in follower acquisition efficiency.
Monthly Performance Trend
Cost Per Follower (CNY) by Month
Key Findings & Recommendations
High-Frequency, Small-Batch Spending
87% of top performers under ¥1,500
87% of orders achieving CPF ≤ ¥2.5 came from budgets under ¥1,500. Spreading the same daily budget across 3–4 smaller orders (¥800–1,500 each) consistently outperforms single large placements. GAB China manages this daily cadence so DAMAC’s budget works harder without additional effort.
Monthly Content Production
77% CPF reduction with fresh content
Content fatigue is the primary CPF driver. When creatives go stale after 4 weeks, CPF triples. When new content is introduced, CPF drops by up to 77% within days — March proved this: CPF fell from ¥9.1 to ¥2.05 in two weeks. GAB China’s content production ensures a continuous pipeline of fresh, platform-native creatives.
Active Campaign Optimization
10× CPF variance without active management
The difference between a ¥1.25 CPF and a ¥13.66 CPF is active management. GAB China monitors every order in real time — reallocating budget toward top performers, rotating underperforming creatives, and protecting spend from inefficient delivery. This is not a set-and-forget channel.
Precision Seed Audience Strategy
25%+ follow rate from seed audience
Engaged users from DAMAC’s best-performing content showed follow rates of 25%+, versus under 0.5% from broad real estate audiences. GAB China continuously builds and refines DAMAC’s seed audience pool — turning past campaign performance into compounding targeting advantage each cycle.
Q2 Monthly Summary
| Month | Budget (CNY) | Est. Followers | Target CPF |
|---|---|---|---|
| April | ¥90,000 | 22,500–30,000 | ¥3.0–4.0 |
| May | ¥90,000 | 22,500–30,000 | ¥3.0–4.0 |
| June | ¥90,000 | 22,500–30,000 | ¥3.0–4.0 |
03
Douyin Boosting — Brand Reach
Douyin boosting drove 6,626 new followers and 1.73M impressions across 5 months. The data reveals a clear creative and audience model — refined seed audiences and fresh creatives every 4 weeks are the primary cost levers for Q2.
Monthly Boosting Performance
| Month | Spend (¥) | New Followers | Impressions | Likes |
|---|---|---|---|---|
| Nov '25 | ¥7,101 | 175 | 143,500 | 6,942 |
| Dec '25 | ¥100 | 16 | 1,263 | 17 |
| Jan '26 | ¥46,038 | 3,818 | 712,065 | 9,630 |
| Feb '26 | ¥29,202 | 1,727 | 746,291 | 5,526 |
| Mar '26 | ¥13,020 | 890 | 225,079 | 2,356 |
Monthly Impressions & Follower Growth
Audience Intelligence
75%
Age 31–50
Peak at 41–50
67%
Male Users
Higher conversion rate
50%
Tier 1 Cities
BJ, SH, GZ, SZ
86%
Android Users
Primary traffic source
City Performance (Douyin)
| City | Total Spend | CPL | Status |
|---|---|---|---|
| Shanghai | ¥216,900 | ¥560 | Benchmark |
| Beijing | ¥215,600 | ¥627 | Optimize |
| Guangzhou | ¥169,900 | ¥613 | High Potential |
| Shenzhen | ¥163,800 | — | High Potential |
| Xi'an / Chengdu | — | — | Growth Engine |
Q2 Douyin Focus: Brand awareness boosting — not lead generation. January's 3,818-follower month proved that high-quality seed audiences (influencer-engaged users) outperform broad interest targeting by 50x. Q2 doubles down on that model: refined seed audiences, creative refresh every 4 weeks, ¥120,000/month budget. Same small-batch, high-frequency order discipline applied from WeChat — multiple smaller daily orders consistently outperform single large placements.
04
Baidu Search — Intent Capture
Baidu SEM captures high-intent Chinese investors actively searching for overseas real estate. With a 5.93% CTR above industry average, the account demonstrates strong keyword-to-conversion alignment.
¥57,820
Total Spend
Nov 2025 – Jan 2026
5.93%
Avg. CTR
Above industry average
¥525.6
Avg. Conversion Cost
Continuously optimizing
17,174
Total Clicks
Across 3 months
Monthly Spend vs. Leads
Top Converting Keywords
国外一套房子多少钱
How much does a house abroad cost?
17
海外房地产多少钱
How much does overseas real estate cost?
13
海外房产置业
Overseas real estate investment
12
房地产
Real estate
7
国外房子多少钱一平方米
Cost per sqm abroad
7
买国外房子
Buying a house abroad
5
Q2 Optimization Roadmap
01
Expand Dubai-specific keywords
Current top converters are generic overseas property terms. Expanding to Dubai-specific terms (迪拜房产, 迪拜投资) will improve lead quality.
02
Refined city-level bidding
Shenzhen and Shanghai show high CTR with room for time-based bid adjustments. 8am and 9pm slots show highest spend efficiency.
03
Landing page conversion funnel
Add WeCom QR code + one-click WeChat redirect. Target 3-second load time. Add floating CTA components to reduce drop-off at the 12.3% retention stage.
05
Organic Social — Restructured Scope
The original 4-month organic contract underutilized content creation. The proposed restructure shifts from content volume to content precision — fewer pieces, higher production value, platform-native storytelling.
Platform Strategy
RED (小红书)
Trust & Lifestyle Authority
📕
RED users search with intent. DAMAC content must rank for keywords like '迪拜买房', '海外投资', '迪拜生活'. Personal account format (brand verification not available for foreign real estate). Content strategy: lifestyle imagination (30%), aesthetic visuals (30%), surrounding facilities (20%), KOL experiences (10%), festival content (5%), brand moments (5%).
Frequency
12–16 posts/month
Format
Photo carousels + short-form video
Douyin (抖音)
Reach & Conversion
🎵
Douyin requires content that hooks in 3 seconds. Current AI-dubbed content lacks premium feel. Proposed shift: real footage + edited soundtrack + high-end subtitles. Content mix: owner/KOL experiences (40%), brand atmosphere (20%), lifestyle specifics (20%), first-person vlogs (5%), price-oriented content (5%).
Frequency
12–16 posts/month
Format
Vertical video 15–60s
Content Pillars
01
Localized Adaptation
Months 1–2
Repurpose DAMAC's existing Instagram and TikTok footage with Simplified Chinese subtitles, culturally relevant copy, and platform-native editing. No new production cost — maximum speed to market.
02
Lifestyle Imagination
Ongoing
Build the aspirational space of 'living in DAMAC = high-end lifestyle.' Coffee on the balcony, yoga by the pool, children's school routes. Match RED search keywords: '亲子教育', '迪拜生活', '海外置业'.
03
Aesthetic Visual Content
Ongoing
Single-theme posts: Design Chapter, Surrounding Scenery, Supporting Facilities. RED users decide to click based on first impression — hero visuals must be exceptional.
04
KOL & Owner Experiences
Months 3–6
Invite Chinese KOLs based in Dubai for house viewings and hotel stays. Official account repurposes content for secondary creation. Builds trust endorsement that brand-owned content cannot replicate.
05
Price & Investment Content
Ongoing
Direct videos presenting prices, discounts, ROI data, and Golden Visa benefits. Chinese audiences want practical information first — this content drives the highest conversion intent.
Brand Diagnosis: Current State vs. Recommended
Current Issues
✕ AI dubbing reduces perceived brand quality
✕ Covers don't communicate luxury within 3 seconds
✕ No precise story focus — content tries to show everything
✕ No RED presence — missing the highest-intent discovery platform
✕ Douyin content not differentiated for Chinese viewing habits
Proposed Standard
✓ Real footage + edited soundtrack + high-end subtitles only
✓ Single-theme content — one story per post, told precisely
✓ RED account launched with keyword-optimized lifestyle content
✓ KOL collaboration for trust endorsement and content diversity
✓ Localized copy that speaks to Chinese investor psychology
06
6-Month Execution Plan
April through September 2026. Three phases anchored in what the data already proved: the right creative-audience match, strict budget discipline, and platform-native content are the only levers that move the numbers.
Phase 1 · April – May
Rebuild & Reactivate
- →WeChat: relaunch with ¥800–1,500 order caps — the discipline that drove ¥1.25 CPF in Feb '26
- →Douyin: new creative batch targeting influencer-engaged seed audiences (Jan '26 proved 25%+ follow rates vs. 0.5% for broad audiences)
- →Baidu: expand to Dubai-specific keywords (迪拜房产, 迪拜投资) — current top converters are still generic overseas terms
- →RED: account setup + first 20 posts optimized for '迪拜买房' and '海外投资' search keywords
- →Creative refresh across all platforms — March data showed new creatives dropped CPF from ¥9.1 to ¥2.05 within 2 weeks
Phase 2 · June – July
Optimize & Compound
- →WeChat: scale orders from best-performing seed audiences identified in Phase 1 — Feb '26 showed ¥1.25 CPF is achievable with the right creative-audience match
- →Douyin: introduce HNW audience tags via Douyin platform partnership — Tier 1 city users (50% of traffic) respond to premium lifestyle content
- →Baidu: city-level bid optimization — Shanghai and Shenzhen show highest CTR; 8am and 9pm slots outperform all others
- →RED: first KOL collaboration live — trust endorsement content that brand-owned posts cannot replicate
- →Landing page upgrade: WeCom QR code + one-click WeChat redirect to capture Baidu's 5.93% CTR more efficiently
Phase 3 · August – September
Systematize & Report
- →WeChat: full creative library established — 4-week rotation proven to sustain CPF below ¥4.0 without audience fatigue
- →Douyin: evergreen content series launched — lifestyle and investment content that compounds organic reach alongside boosting
- →Baidu: full attribution reporting setup — connect keyword performance to downstream WeCom engagement
- →RED: content repurposing strategy — top-performing posts adapted for Douyin, creating cross-platform amplification
- →Q4 strategy brief delivered with H1 data: platform-by-platform performance review and budget recommendation
Month-by-Month Milestones
| Month | Douyin | WeChat Boosting | Baidu | Organic (Douyin + RED) |
|---|---|---|---|---|
| April | New creative batch; seed audience targeting (influencer-engaged users per Jan '26 data) | Relaunch with ¥800–1,500 order caps; kill switch at ¥8 CPF | Dubai keyword expansion (迪拜房产); negative word cleanup | RED account setup; first 12 posts targeting '迪拜买房' search |
| May | Creative refresh at 4-week mark (Mar '26 showed CPF drop from ¥9.1→¥2.05 with new creative) | Proven creative rotation; CPF target ¥3.0–4.0 | City-level bid optimization; Shanghai/Shenzhen peak-hour targeting | KOL outreach; 16 posts/platform; engagement baseline set |
| June | HNW audience tags via Douyin platform partnership; Tier 1 city focus | Scale best-performing orders from Phase 1 seed audiences | WeCom QR on landing pages; phone component add | First KOL collaboration live; content performance review |
| July | A/B test lifestyle vs. investment content formats; vlog series | Mid-year creative refresh; maintain CPF below ¥4.0 | Competitor keyword expansion; time-slot bid refinement | Carousel series + themed video sets; top posts repurposed for Douyin |
| August | Evergreen content library build; cross-platform amplification | Online customer service integration; WeCom handoff flow | Full attribution reporting: keyword → WeCom engagement | Content repurposing strategy; evergreen library established |
| September | H1 performance review; Q4 strategy brief | Q3 wrap-up report + Q4 budget proposal | Annual keyword performance review; Q4 bid strategy | Q3 deep-dive report; Q4 content calendar draft |
07
Investment Summary
6-month boosting engagement across WeChat Video Channel, Douyin, and Baidu — plus restructured organic social management on Douyin and RED. No lead generation in scope; all paid media directed at follower growth, brand awareness, and high-intent search capture.
Boosting Services (Paid Media)
| Channel | Monthly Ad Budget | 6-Month Total |
|---|---|---|
| Douyin Boosting | ¥120,000 CNY | ¥720,000 CNY |
| WeChat Video Channel | ¥120,000 CNY | ¥720,000 CNY |
| Baidu Search | ¥50,000 CNY | ¥300,000 CNY |
| Total Ad Spend | ¥290,000 CNY/mo | ¥1,740,000 CNY |
Management Fee: GAB China's 9% management fee on ad spend is included in the above. All campaign setup, optimization, reporting, and strategic direction are covered under the management agreement. No additional fees for creative adaptation of existing DAMAC assets.
Organic Social Management
Platforms
Douyin + RED
Monthly Retainer
USD 8,500
6-Month Total
USD 51,000
Posts/Month
24–32 posts
Scope includes: account management, content calendar, CRM integration, monthly performance reporting, creative direction, and platform-native copywriting. Content production (shoots, KOL fees) quoted separately based on scope.
Scope Adjustment Note
The original contract included content creation components that were not fully utilized. The restructured scope focuses on platform management, strategic direction, and content adaptation — with original production (on-location shoots, KOL fees) treated as a separate, client-approved line item. This gives DAMAC full control over production investment while ensuring consistent platform presence.
6-Month Total Investment
¥1,740,000 CNY
Ad spend · + USD 51,000 organic management
~90,000–120,000
Est. WeChat Followers / 6mo
At ¥3.0–4.0 CPF
~60,000+
Est. Douyin Followers / 6mo
At ¥3.0–4.0 CPF target
9%
Management Fee
Included in ad spend
08
Next Steps
We are ready to move immediately. The data infrastructure, team, and platform relationships are in place. What we need from DAMAC is alignment on scope and budget to begin Q2.
01
Scope Confirmation
Confirm the restructured organic scope — specifically the separation of content adaptation (included) vs. original production (client-approved separately). This unlocks the content calendar build.
02
Budget Authorization
Authorize the Q2 ad spend allocation: ¥90,000/month WeChat, ¥90,000/month Douyin, ¥30,000/month Baidu. We recommend a monthly advance structure as per the existing PO framework.
03
Creative Asset Access
Provide access to DAMAC's latest high-resolution property footage, event coverage, and owner testimonial content. This is the primary input for both boosting creatives and organic content.
04
Kickoff Call
Schedule a 60-minute kickoff with the DAMAC China marketing lead and GAB China's strategy and operations team to align on Q2 priorities, reporting cadence, and approval workflows.
"Build a sustainable and efficient new paradigm for marketing growth."
— GAB China Strategic Commitment, January 2026 Report
Optional Add-Ons
Accelerate Further
The following are not included in the core scope. Each can be activated independently based on DAMAC's priorities.
A
KOL Production Budget
¥150,000–300,000 / 6mo
Chinese KOLs based in Dubai — house tour format, 500K–2M followers. The single highest-trust content format for overseas real estate. Covers talent fees, coordination, and content rights.
B
RED Paid Seeding (信息流)
¥20,000–30,000 / month
RED's algorithm heavily favors paid seeding for brand accounts. '迪拜买房' and '海外投资' have high search volume with minimal luxury real estate competition. Compounds organic RED work 3–5x.
C
WeCom Private Domain Setup
¥15,000–20,000 one-time
48,000+ WeChat followers with no structured follow-up is a missed asset. WeCom setup includes branded welcome flow, automated nurture sequence, and sales team integration.
D
Douyin Blue V + Brand Zone
¥30,000–50,000 one-time
Blue V verification unlocks the Brand Zone (品牌专区) — a content shelf on all branded search results. Every ¥120,000/month in Douyin ads currently drives traffic to a profile without this.
E
Strategic Advisory Retainer
USD 2,000–3,000 / month
Monthly competitive intelligence, platform algorithm updates, and creative direction briefs. Positions GAB China as a standing strategic advisor, not just an execution partner.